According to the text discussion on setting a marketing budget,
A) the most objective approach is to use "pushing" approaches.
B) the only practical alternative is to match what competitors are spending.
C) the most sensible approach is to determine the cost of the tasks to be accomplished.
D) the task method is likely to result in too low a budget when sales are going well.
E) it is generally best to simply use some predetermined percentage of past or forecast sales.

Question

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The text states that the most sensible approach to setting a marketing budget is to determine the cost of the tasks that need to be accomplished. This is because it is based on the specific needs and goals of the company rather than simply copying competitors or using a predetermined percentage of sales.

According to the Text Discussion on Setting a Marketing Budget