During the sales decline stage
A) the total amount spent on promotion usually decreases as firms try to cut costs to remain profitable.
B) firms do not need targeted promotion to reach customers.
C) personal selling will probably dominate the promotion blends of consumer products firms.
D) promotion emphasis shifts from stimulating selective demand to building primary demand.
E) sales promotion is primarily targeted at intermediaries to get them interested in selling the product.

Question

Quizplus · Accepted Answer

During the sales decline stage, firms are trying to cut costs to remain profitable. Therefore, the total amount spent on promotion usually decreases.

During the Sales Decline Stage