What medium is appropriate for integrated direct-response promotion?
A) Telephone
B) Interactive video
C) Print
D) E-mail
E) Any of these media might be appropriate for integrated direct-response promotion.

Question

Quizplus · Accepted Answer

Integrated direct-response promotion involves using multiple media channels to reach consumers and prompt a direct response, such as making a purchase or filling out a form. The appropriate medium will depend on the target audience, the message being conveyed, and the desired response. Any of the listed media options could be appropriate for integrated direct-response promotion, or other channels such as social media, direct mail, or in-store displays could be used as well. It's important to select the media mix that will reach the target audience most effectively and prompt the desired response.

What Medium Is Appropriate for Integrated Direct-Response Promotion