Another term for direct marketing is:
A) integration.
B) mass communication.
C) publicity.
D) direct-response promotion.
E) sales promotion.

Question

Quizplus · Accepted Answer

Direct marketing and direct-response promotion are often used interchangeably to refer to marketing strategies that involve direct communication with the consumer, such as direct mail, email marketing, and telemarketing. Integration refers to combining marketing channels to create a cohesive message, mass communication refers to reaching large audiences through traditional media channels, and publicity and sales promotion are marketing tactics that may be used in conjunction with direct marketing but are not necessarily synonymous with it.

Another Term for Direct Marketing Is