An integrated direct-response promotion is most likely to be effective if:
A) it is used by a nonprofit organization rather than a firm.
B) other elements of the promotion blend are not integrated.
C) it involves one-way communications between a firm and its target customer.
D) it relies on a CRM database to target specific individuals.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

An integrated direct-response promotion relies on using multiple channels to reach a specific and targeted audience. By using a CRM database firms can target specific individuals and personalize their message, making it more likely to be effective. The other options are not necessarily true or relevant for the effectiveness of an integrated direct-response promotion.

An Integrated Direct-Response Promotion Is Most Likely to Be Effective