An advertising manager is trying to decide what words to use in a magazine ad for the new Ford Focus. In the traditional communication model, the ad manager is the:
A) Source.
B) Receiver.
C) Noise.
D) Encoder.
E) Decoder.

Question

Quizplus · Accepted Answer

The advertising manager is the encoder in the traditional communication model as they are responsible for encoding the message (choosing the words to use in the ad) to be sent to the receiver (potential customers).

An Advertising Manager Is Trying to Decide What Words to Use