Which of the following is most likely to be the encoding of a message in the communication process?
A) An industrial chemical manufacturer advertises its products in industry magazines.
B) An industrial chemical manufacturer determines what information to include in its ads.
C) A construction company executive reads about a chemical product in a trade magazine.
D) A construction company executive asks his purchase department to order a new product.
E) Certain industry magazines are chosen by a chemical manufacturer for placement of its ads.

Question

Quizplus · Accepted Answer

Encoding refers to the process of converting a message into symbols or language that will be understood by the receiver. In this case, the industrial chemical manufacturer determines what information to include in its ads, which is the process of encoding the message they want to convey.

Which of the Following Is Most Likely to Be the Encoding