Determining the blend of promotion methods is a strategy decision which is the responsibility of the
A) brand ambassador.
B) finance manager.
C) personnel manager.
D) marketing manager.
E) recruitment manager.

Question

Quizplus · Accepted Answer

The blend of promotion methods is a key strategic decision that directly impacts the success of a company's marketing efforts. It is the responsibility of the marketing manager to determine the most effective mix of advertising, personal selling, sales promotion, public relations, and direct marketing strategies that will help meet the company's marketing objectives. The other options, such as the brand ambassador, finance manager, personnel manager, and recruitment manager, are unlikely to have the necessary expertise and experience to make these strategic marketing decisions.

Determining the Blend of Promotion Methods Is a Strategy Decision