Which of the following is NOT a trend affecting marketing strategy planning in the Pricing area?
A) Overuse of sales and deals.
B) More attention to exchange rate effects.
C) Use of "free" as a price.
D) Increasing use of electronic bidding and auctions.
E) Decreasing use of value pricing.

Question

Quizplus · Accepted Answer

The decreasing use of value pricing is not a trend affecting marketing strategy planning in the Pricing area. The other options are all current trends that impact pricing strategy planning.

Which of the Following Is NOT a Trend Affecting Marketing