Which of the following is NOT a trend affecting marketing strategy planning in the area of Sales Promotion?
A) Database-directed promotion.
B) More event sponsorships.
C) Fewer customer loyalty programs.
D) More product placement.
E) Point-of-purchase promotion.

Question

Quizplus · Accepted Answer

All other answer choices are current trends affecting marketing strategy planning in the area of Sales Promotion. However, there are no indications that customer loyalty programs are becoming less popular or relevant. In fact, many companies continue to invest in loyalty programs as a way to retain customers and encourage repeat purchases.

Which of the Following Is NOT a Trend Affecting Marketing