GE's Planning Grid approach to evaluating proposed and existing plans and businesses:
A) considers how profitable opportunities are likely to be.
B) reflects the corporation's objectives.
C) helps managers see why some ideas are supported and others are not.
D) can use quantitative data but it is basically a qualitative approach.
E) All of the above are true.

Question

Quizplus · Accepted Answer

The GE Planning Grid approach considers profitability, reflects objectives, and helps managers understand why certain ideas are supported or rejected. It can also use both quantitative and qualitative data. Therefore, all of the above statements are true.

GE's Planning Grid Approach to Evaluating Proposed and Existing Plans