Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "medium" in terms of business strengths would be evaluated as:
A) yellow-borderline.
B) red-for no growth.
C) green-for growth.
D) could be yellow, red, or green-because the grid really doesn't deal with "medium" ratings.

Question

Quizplus · Accepted Answer

According to General Electric's strategic planning grid, an opportunity rated "medium" in both industry attractiveness and business strengths falls in the yellow-borderline category. This indicates that the opportunity requires careful consideration before investing resources, as it may not be as promising as those opportunities in green-for-growth category, but may still have some potential for growth and profitability.

Using General Electric's "Strategic Planning Grid," an Opportunity Rated "Medium