When Minwax informs consumers that its brand will save time when finishing wood, the company is stressing:
A) The strengths and weaknesses of current competitors.
B) The strengths and weaknesses of indirect competitors.
C) The strengths and weaknesses of current and potential competitors.
D) The strengths and weaknesses of only direct competitors.
E) The strengths and weaknesses of the external environment.

Question

Quizplus · Accepted Answer

Minwax is emphasizing its product's advantage over both current and potential competitors by highlighting a time-saving benefit, which is a competitive strength.

When Minwax Informs Consumers That Its Brand Will Save Time