Which of the following would a firm need to specify BEFORE deciding on its sales promotion objectives?
A) Company objectives.
B) Production objectives.
C) Product objectives.
D) Marketing objectives.
E) All of the above.

Question

Quizplus · Accepted Answer

A firm needs to specify all of these objectives (company, production, product, and marketing) as they provide a comprehensive framework that guides the development of sales promotion objectives.

Which of the Following Would a Firm Need to Specify