A good mission statement should NOT
A) focus on a few key goals.
B) be a substitute for more specific objectives.
C) embrace everything the firm stands for.
D) supply guidelines when managers face difficult decisions.
E) none of the above is correct.

Question

Quizplus · Accepted Answer

A good mission statement should not embrace everything the firm stands for, as this can lead to a vague and unclear statement that lacks focus. Instead, it should focus on a few key goals, provide guidelines for decision-making, and not be a substitute for specific objectives.

A Good Mission Statement Should NOT