Differentiating the marketing mix is important because:
A) It can help the firm build a competitive advantage with a group of target customers.
B) It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
C) It can clarify the position the firm wants to achieve with customers.
D) It can contribute to better blending of marketing mix decisions to achieve desired objectives.
E) All of the above.

Question

Quizplus · Accepted Answer

Differentiating the marketing mix is important because it can help the firm build a competitive advantage with a group of target customers, help target customers to view the firm's position in the market as uniquely suited to their preferences and needs, clarify the position the firm wants to achieve with customers, and contribute to better blending of marketing mix decisions to achieve desired objectives. All of the choices given are valid reasons for why differentiating the marketing mix is important.

Differentiating the Marketing Mix Is Important Because