In the example for the seven-step approach to market segmentation (used in the text), which of the following is a qualifying need?
A) a good bed
B) heating and cooling
C) a clean bathroom
D) security
E) all of the above

Question

Quizplus · Accepted Answer

All the options listed (a good bed, heating and cooling, a clean bathroom, and security) are qualifying needs as they are basic requirements that must be met for a market segment to consider a product or service.

In the Example for the Seven-Step Approach to Market Segmentation