If geographic location and other demographic characteristics are used as target market dimensions, which potential strategy decision area is mostly likely to get effected?
A) Promotion - what potential customers need.
B) Target markets - size.
C) Price - what customers might be willing to pay.
D) Product line assortment.
E) Product - which features to include.

Question

Quizplus · Accepted Answer

If geographic location and other demographic characteristics are used as target market dimensions, the size of the target market is most likely to be affected. This is because specific geographic locations and demographic characteristics may limit the size of the potential customer base.

If Geographic Location and Other Demographic Characteristics Are Used as Target