Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that--together--they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.
A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) All of the above.

Question

Quizplus · Accepted Answer

Blue Chip, Inc. is using the combined target market approach, where multiple segments are treated as one large target market with a single marketing mix.

Having Segmented Its Broad Product-Market, Blue Chip, Inc