Ideally, product-markets should be described in terms of:
A) behavioral needs, attitudes, and how present and potential goods or services fit into customers' consumption patterns.
B) urgency to get needs satisfied and desire and willingness to compare and shop.
C) geographic location and other demographic characteristics of potential customers.
D) All of the above.
E) Only A and B above.

Question

Quizplus · Accepted Answer

Ideally, product-markets should be described in terms of behavioral needs, attitudes, and how present and potential goods or services fit into customers' consumption patterns. Additionally, urgency to get needs satisfied and desire and willingness to compare and shop are important factors. Demographic characteristics and geographic location may also be relevant in some cases. Therefore, all of the above options are important to consider when describing product-markets.

Ideally, Product-Markets Should Be Described in Terms Of