Regarding segmenting, as opposed to combining:
A) Segmenting is usually a riskier approach than combining.
B) Segmenters try to satisfy consumers "very well" instead of "pretty well."
C) Segmenting limits a firm to smaller sales potential and lower profits.
D) A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
E) All of the above are true.

Question

Quizplus · Accepted Answer

Segmenters try to satisfy specific consumer needs and wants very well, which can lead to higher customer satisfaction and loyalty. However, it may not necessarily be riskier than combining, as both approaches have their own advantages and disadvantages. Choice C is not always true, as segmenting can actually allow a firm to tap into multiple markets and increase sales potential. Choice D is a valid consideration for firms with limited resources, but it does not necessarily apply to all segmenters.

Regarding Segmenting, as Opposed to Combining