Saying that a "good" product-market segment should be substantial means
A) that the company does not have to worry about substantial competition for a long time.
B) that people should have substantially different reactions to marketing mix variables.
C) it should be large enough to be profitable.
D) that people in different market segments should be as different as possible.
E) None of the above is true.

Question

Quizplus · Accepted Answer

A substantial product-market segment means that it should be large enough to generate significant revenue and profits for the company. If the segment is too small, it may not be worth pursuing, as the costs of marketing and producing the product may outweigh the potential returns. Therefore, a substantial product-market segment is essential for profitability.

Saying That a "Good" Product-Market Segment Should Be Substantial Means