Segmenting:
A) is essentially a disaggregating or "break it down" process.
B) assumes that all customers can be grouped into homogeneous and profitable market segments.
C) tries to aggregate together individuals who have similar needs and characteristics.
D) usually results in firms aiming at smaller and less profitable markets.
E) assumes that each individual should be treated as a separate target market.

Question

Quizplus · Accepted Answer

The Answer of Segmenting:
A) is essentially a disaggregating or "break it down" process.
B) assumes that all customers can be grouped into homogeneous and profitable market segments.
C) tries to aggregate together individuals who have similar needs and characteristics.
D) usually results in firms aiming at smaller and less profitable markets.
E) assumes that each individual should be treated as a separate target market.