When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:
A) selective retention.
B) selective exposure.
C) selective perception.
D) selective dissonance.
E) selective cognition.

Question

Quizplus · Accepted Answer

The term "selective perception" refers to the phenomenon by which individuals screen out or modify incoming information that conflicts with their pre-existing beliefs or attitudes. This is a common psychological process that helps individuals maintain consistency within their belief systems. Selective retention refers to the tendency of individuals to remember information that is consistent with their attitudes and beliefs, while selective exposure refers to the tendency of individuals to seek out information that is consistent with their attitudes and beliefs. Selective dissonance and selective cognition are not terms commonly used in this context.

When Consumers Screen Out or Modify Ideas, Messages, and Information