The _____ step in the new-product development process could involve R&D and engineering to design and build the physical part of the product.
A) screening
B) idea evaluation
C) roll out
D) commercialization
E) development

Question

Quizplus · Accepted Answer

The development step in the new-product development process typically involves R&D and engineering to design and build the physical part of the product. This step includes creating a prototype, testing the product, and making any necessary adjustments before moving on to commercialization.

The _____ Step in the New-Product Development Process Could Involve