In the idea evaluation stage
A) an actual product is developed.
B) companies cannot estimate likely costs.
C) concept testing is used for getting reactions from customers.
D) there is some engineering to design and develop the physical part of a product.
E) the final ROI is estimated.

Question

Quizplus · Accepted Answer

In the idea evaluation stage, concept testing is used to get reactions from potential customers. It is not an actual product development stage, so options A and D are incorrect. While companies may not have a precise estimate of costs at this stage, they can still make rough estimates, so option B is incorrect. The final ROI estimation typically occurs in the commercialization stage, not in the idea evaluation stage, so option E is also incorrect.

In the Idea Evaluation Stage