In which of the following situations is the new product entering the MARKET INTRODUCTION stage of the product life cycle?
A) Porsche just introduced a new luxury sport-ute to compete against sport-utes made by others.
B) Colgate-Palmolive just introduced a "new and improved" chemical formula for its "Total" toothpaste.
C) Home Depot (a home improvement chain) just introduced its own dealer brand of paint.
D) Apple just introduced a computer operating system that is so "user-friendly" it responds to spoken commands.
E) All of the above.

Question

Quizplus · Accepted Answer

The MARKET INTRODUCTION stage involves launching a new product that is innovative or significantly different from existing products. Apple's introduction of a user-friendly operating system that responds to spoken commands represents a new and innovative product entering the market.

In Which of the Following Situations Is the New Product