Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States. Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name. Sunkist is engaged in:
A) Exporting.
B) Management contracting.
C) Licensing.
D) Joint venturing.
E) None of the above.

Question

Quizplus · Accepted Answer

Sunkist is engaged in licensing as it is selling the right to use its brand name to foreign companies.

Sunkist Sells Foreign Companies the Right to Use the Sunkist