Although some intermediaries may resent this approach, a manufacturer may have to use "multichannel distribution" because:
A) present channel members are doing a poor job.
B) the firm desires to reach different target markets.
C) big retail chains want to deal directly.
D) antitrust regulations prohibit relying on just one channel system.
E) both A and C above.

Question

Quizplus · Accepted Answer

Both A and C are correct. Multichannel distribution allows manufacturers to reach different target markets and to deal directly with big retail chains.

Although Some Intermediaries May Resent This Approach, a Manufacturer May