The need for reverse channels may arise in all of the following situations EXCEPT
A) a consumer buys something in error and wants to return it.
B) a firm makes an error in completing an order.
C) a product is recalled for safety reasons.
D) a consumer changes her mind after purchasing a product.
E) All of the above create a need for reverse channels.

Question

Quizplus · Accepted Answer

All of the listed situations (A, B, C, and D) may create a need for reverse channels, therefore, option E is the best answer.

The Need for Reverse Channels May Arise in All of the Following