Intermediaries are needed LEAST when the desired degree of market exposure is:
A) intensive.
B) ideal.
C) selective.
D) exclusive.
E) none of the above.

Question

Quizplus · Accepted Answer

Intermediaries are least needed when the desired degree of market exposure is exclusive. This is because exclusive exposure requires targeting a very specific group of customers or a niche market, and intermediaries may not have the necessary expertise or connections to reach such a targeted audience effectively. Therefore, direct marketing and personal selling may be more effective in achieving exclusive market exposure.

Intermediaries Are Needed LEAST When the Desired Degree of Market