When planning channels of distribution, a marketing manager should know that
A) vertically integrated systems are seldom used--because of the difficulty of maintaining control.
B) a contractual system offers both flexibility and stability for its members.
C) the disadvantage of a corporate channel system is reduced control over distribution activities.
D) all of the above.
E) none of the above.

Question

Quizplus · Accepted Answer

A contractual system allows for flexibility in terms of contracts and agreements between members, while also providing stability through these established relationships. Vertically integrated systems can be difficult to maintain control over, and a corporate channel system may result in reduced control over distribution activities.

When Planning Channels of Distribution, a Marketing Manager Should Know