The vertical marketing system in which control is maintained via economic power and leadership is a(n):
A) Administered channel system.
B) Corporate channel system.
C) Contractual channel system.
D) Franchise channel system.
E) Channel captain system.

Question

Quizplus · Accepted Answer

In an administered channel system, control is maintained through the economic power and leadership of one dominant channel member, rather than through ownership or contractual agreements.

The Vertical Marketing System in Which Control Is Maintained Via