To reduce conflicts in channels, a firm should:
A) Offer different products through each channel.
B) Provide some compensation to members of the older channel.
C) Treat channel partners fairly even when one partner is more powerful.
D) Focus on segments not currently served by existing channels.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the above options can help to reduce conflicts in channels. By offering different products through each channel, there is less direct competition between channels. Providing compensation to members of the older channel can help to smooth over any tensions that arise from the introduction of a new channel. Treating channel partners fairly, even when one partner is more powerful, can help to maintain positive relationships within channels. Finally, focusing on segments not currently served by existing channels can help to reduce competition, increase sales, and improve overall channel performance.

To Reduce Conflicts in Channels, a Firm Should