The best level of market exposure for a product
A) always costs more, but the higher costs lead to higher sales and profits.
B) is the level which will result in the highest level of attention by intermediaries.
C) is the one which minimizes distribution costs.
D) is intensive distribution.
E) makes a product available widely enough to satisfy target customers' needs but NOT exceed them.

Question

Quizplus · Accepted Answer

The best level of market exposure for a product is the one which makes the product available widely enough to satisfy the target customers' needs but NOT exceed them. Going beyond the customers' needs may result in higher costs and distribution expenses, leading to lower profits. Therefore, the best approach is to strike a balance between meeting the customers' needs and minimizing distribution costs. This approach is known as "optimal level of market exposure."

The Best Level of Market Exposure for a Product