Some channel conflict may
A) be inevitable when channel members have different objectives.
B) be useful if that is what it takes for customers at the end of the channel to receive better value.
C) be avoided when a producer does not sell identical products through different (competing) channels.
D) reduced if there is a channel captain who thinks about all of the members of a channel and helps to direct their activities.
E) All of the above are true.

Question

Quizplus · Accepted Answer

All of the options listed can be true. Channel conflict can occur when channel members have different objectives or compete with each other. However, it can also be useful if it leads to better value for the end customer. Conflict can be avoided by not selling identical products through competing channels, and it can be reduced with effective channel leadership or a channel captain who looks out for everyone's interests.

Some Channel Conflict May