A wine producer wants a supermarket manager to display its wines in a desirable end-of-aisle location, but the supermarket manager refuses to give that valuable real estate to this producer. This is an example of __________ conflict.
A) Contractual
B) Vertical
C) Corporate
D) Horizontal
E) Administered

Question

Quizplus · Accepted Answer

Vertical conflict occurs between different levels of the same channel, such as a producer and a retailer, over issues like product placement or pricing.

A Wine Producer Wants a Supermarket Manager to Display Its