Which of the following statements about Place decisions is True?
A) Product classes are not related to Place objectives.
B) The product life cycle is not related to Place objectives.
C) Place decisions are short-term decisions that are easy to change.
D) Different market segments may require separate Place arrangements.
E) All of the above.

Question

Quizplus · Accepted Answer

Different market segments may require separate Place arrangements. Place decisions are an important part of the marketing mix and involve choosing the appropriate distribution channels to make the product or service available to the target customers. Different market segments may have different preferences for where they shop or how they receive the product, and therefore may require separate Place arrangements. Product classes and the product life cycle may also have an impact on Place decisions, but they are not as directly related as the needs of different market segments. Place decisions are not always easy to change, as they often involve long-term contracts or agreements with distribution partners.

Which of the Following Statements About Place Decisions Is True