Sales-oriented pricing objectives:
A) may include market share targets as well as dollar or unit sales targets.
B) might be achieved and still result in losses.
C) are especially risky during times when a firm's costs are rising rapidly.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Sales-oriented pricing objectives can include both market share targets and dollar or unit sales targets. However, focusing solely on increasing sales without considering costs can result in losses. Additionally, when a firm's costs are rapidly rising, setting sales-oriented pricing objectives can be especially risky. Therefore, all of the options are true.

Sales-Oriented Pricing Objectives