A marketing manager for a large company who wants to compare the financial performance of different divisions of the firm would probably pursue which of the following pricing objectives?
A) Status quo
B) Market share
C) Target return
D) Profit maximization
E) Sales growth

Question

Quizplus · Accepted Answer

A marketing manager who wants to compare the financial performance of different divisions of the firm would likely pursue a target return pricing objective, which aims to earn a specific level of profit or return on investment. This would allow the manager to evaluate each division's financial performance based on its ability to meet the target return, rather than just comparing sales or revenue numbers.

A Marketing Manager for a Large Company Who Wants to Compare