A marketing manager may choose a pricing objective that is:
A) sales oriented.
B) status-quo oriented.
C) profit oriented.
D) any of the above--depending on the situation.
E) None of the above.

Question

Quizplus · Accepted Answer

A marketing manager may choose any pricing objective (sales-oriented, status-quo oriented, or profit-oriented) depending on the situation. For example, if a company wants to increase its market share, it may choose a sales-oriented pricing objective by setting lower prices than its competitors. Similarly, if a company is facing intense competition, it may opt for a status-quo-oriented pricing objective to maintain its market share. On the other hand, if a company wants to maximize its profits, it may choose a profit-oriented pricing objective by setting prices that cover all the costs and provide a reasonable profit margin. Therefore, the answer is D.

A Marketing Manager May Choose a Pricing Objective That Is