An equipment producer is introducing a new type of paint sprayer to sell to automobile body-repair shops. The sprayer saves labor time, gives as good a job with less expensive paint, and requires less work polishing. The seller should probably use:
A) leader pricing.
B) bait pricing.
C) complementary product pricing.
D) odd-even pricing.
E) value in use pricing.

Question

Quizplus · Accepted Answer

The best pricing strategy for the new paint sprayer would be value-in-use pricing. This strategy focuses on the benefits and value provided by the product rather than just the cost. Since the sprayer saves labor time and reduces overall costs, emphasizing these benefits in the pricing strategy would be more effective than just offering a lower price. This strategy is well-suited for products that offer unique benefits to customers, making it a good fit for the paint sprayer.

An Equipment Producer Is Introducing a New Type of Paint