Customers are likely to be more price sensitive when:
A) the total expenditure is great.
B) they have to pay the bill themselves.
C) the end benefit isn't very significant.
D) they haven't yet spent any money related to the purchase.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the above factors can contribute to customers being more price sensitive. High total expenditure can make customers more cautious about spending money, having to pay the bill themselves eliminates any potential cost-sharing benefits, an insignificant end benefit makes customers weigh the cost more heavily, and not having spent money yet may make them more price conscious.

Customers Are Likely to Be More Price Sensitive When