The process of generating leads from databases entails first developing a profile of key descriptors of targeted firms or managers,and then using a variety of statistical programs to search databases for names that match the profile.

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This statement accurately describes the process of generating leads from databases. It involves identifying key characteristics of the desired target audience, and then using database search tools to find individuals or firms that match those characteristics. The process often involves the use of statistical programs and other data analysis techniques to refine the search criteria and identify the most promising leads.

The Process of Generating Leads from Databases Entails First Developing