Recognizing the variation in selling situations,sales professionals practice _______ in which they modify the sales approach,alter their communication style,modify message content,and change their call strategy.
A)adaptive selling
B)transactional selling
C)consultative selling
D)enterprise selling

Question

Quizplus · Accepted Answer

Adaptive selling involves modifying the sales approach, communication style, message content, and call strategy to meet the specific needs and preferences of the customer in a given selling situation. This approach recognizes that every customer is unique, and the sales professional must adapt to the customer's context to build rapport, establish trust, and ultimately close the sale. Transactional selling, consultative selling, and enterprise selling are other selling approaches but do not specifically address the need for adapting to different selling situations.

Recognizing the Variation in Selling Situations,sales Professionals Practice _______ in Which