Question 1

Solitary brainstorming is much less productive than group brainstorming in terms of the quality and quantity of ideas generated.

Accepted Answer

Research has shown that solitary brainstorming often leads to a greater number and diversity of ideas because individuals are not subject to the same pressures and limitations as in group settings, such as fear of judgment or groupthink.

Question 2

What is one of the disadvantages that electronic brainstorming sessions (EBS)can have for businesses?

Accepted Answer

One of the disadvantages of EBS is that it can be difficult for members to receive recognition for their ideas. Since ideas are generated anonymously, it can be challenging for individuals to get credit for their contributions.

Question 3

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

Accepted Answer

Ross's ideas would likely receive low marks for flexibility because they all involve using the box as an animal enclosure, showing limited variety in the types of uses. However, they might receive high marks for fluency if he generated these ideas quickly.

Question 4

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

Accepted Answer

The simultaneous generation of written ideas is the correct answer.

Question 5

Creativity occurs along a continuum from incremental innovation to radical innovation.Creative synthesis is a process in which innovation occurs through a process of radical innovation by emphasizing negation rather than affirmation and integrating the different perspectives generated by the group.

Accepted Answer

Creative synthesis involves integrating different perspectives, but it does not specifically emphasize negation over affirmation or solely focus on radical innovation. It can occur across the continuum from incremental to radical innovation.

Question 6

Teams that use paradoxical frames - mental templates that encourage people to recognize and embrace contradictions - are more creative than those who don't use frames.

Accepted Answer

Teams that use paradoxical frames are able to think outside the box and see things from multiple perspectives, which is conducive to generating creative ideas.

Question 7

All of the following can increase the creativity of groups EXCEPT:

Accepted Answer

Setting high-quality goals can actually constrain creativity by focusing too much on the outcome's quality rather than encouraging the exploration of diverse or unconventional ideas. High-quantity goals, explicit rules, and trained facilitators can all contribute to increasing creativity by encouraging a broad exploration of ideas, providing structure, and guiding the creative process, respectively.

Question 8

There are two key skills involved in creative thinking: ________ thinking is thinking that procedes toward a single best answer; ________ thinking does not require a single,correct answer,but instead moves outward from the problem in many directions and without restrictions.

Accepted Answer

Convergent thinking involves focusing on finding the one correct solution to a problem, while divergent thinking involves generating multiple possible solutions and exploring different paths. These terms are widely used to describe the two key skills involved in creative thinking. Therefore, choice A is the correct answer.

Question 9

A given idea is considered "original," if less than 5 percent of a given population thinks of it.For example,if there are 100 people in a company,an originality point is given to an idea only if five or fewer people think of it.

Accepted Answer

The statement is true. An idea is considered "original" if it is thought of by less than 5 percent of a given population. This means that if there are 100 people in a company, an idea is considered "original" if it is thought of by 5 or fewer individuals.

Question 10

Most people strongly believe that teams are more creative than individuals when,in fact,they aren't.Teams are better than groups at convergent thinking,but they are worse at divergent thinking.

Accepted Answer

Teams often excel in convergent thinking, which involves finding the single best solution to a problem, due to their ability to pool knowledge and resources. However, they can struggle with divergent thinking, which involves generating multiple, novel ideas, due to factors like social conformity and fear of judgment, which can inhibit individual creativity within a group setting.

Question 11

A key advantage of electronic brainstorming is it:

Accepted Answer

Electronic brainstorming allows several people to suggest ideas simultaneously, which can increase the quantity and diversity of ideas generated.

Question 12

All of the following can enhance brainwriting sessions EXCEPT:

Accepted Answer

Spending all the time in a brainwriting session with the same core group of partners in open-idea discussions; no solitary time permitted can actually hinder the creativity of participants as they may become too dependent on each other's ideas and not have the opportunity to explore their own thoughts independently. Taking brief breaks, pushing the participants to meet an idea quota, and gathering feedback are all effective ways to enhance brainwriting sessions.

Quiz 9: Creativity and Innovation in Teams

Solitary brainstorming is much less productive than group brainstorming in terms of the quality and quantity of ideas generated.

What is one of the disadvantages that electronic brainstorming sessions (EBS) can have for businesses?

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box.Ross generates three ideas: using the box as a cage for a hamster,a container for a turtle,and a kennel for a dog.Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

Creativity occurs along a continuum from incremental innovation to radical innovation.Creative synthesis is a process in which innovation occurs through a process of radical innovation by emphasizing negation rather than affirmation and integrating the different perspectives generated by the group.

Teams that use paradoxical frames - mental templates that encourage people to recognize and embrace contradictions - are more creative than those who don't use frames.

All of the following can increase the creativity of groups EXCEPT:

There are two key skills involved in creative thinking: thinking is thinking that procedes toward a single best answer; thinking does not require a single,correct answer,but instead moves outward from the problem in many directions and without restrictions.

A given idea is considered "original," if less than 5 percent of a given population thinks of it.For example,if there are 100 people in a company,an originality point is given to an idea only if five or fewer people think of it.

Most people strongly believe that teams are more creative than individuals when,in fact,they aren't.Teams are better than groups at convergent thinking,but they are worse at divergent thinking.

A key advantage of electronic brainstorming is it:

All of the following can enhance brainwriting sessions EXCEPT: