Question 1

Internal feedback:
A)is limited in its use and reliability.
B)starts with you,the author.
C)involves a response from the receiver.
D)is a response that does not directly come from the receiver or source.
E)cannot come from anyone other than the author.

Accepted Answer

Internal feedback starts with the author, as it is a self-evaluation process.

Question 2

Which of the following about Jon Kleinberg's HITS is false?
A)It has become a popular and effective way to rate Web pages.
B)It ranks documents by the links within the document.
C)It presumes that a good document is one that incorporates and references other Web documents.
D)It provides links to other Web documents while also being frequently cited by other documents.
E)It uses small,time-encoded files to identify specific users.

Accepted Answer

None of the other statements are false. However, HITS does not use small, time-encoded files to identify specific users.

Question 3

Which of the following about focus groups is false?
A)Forums and other virtual gatherings allow groups to come together across time and distance to discuss specific topics.
B)Normally focus groups take place in a physical setting.
C)They involve a representative sample of individuals,brought together to represent a smaller group.
D)A Web camera,a microphone,and an Internet connection are all it takes to bring individuals together.
E)They will increasingly gather via computer-mediated technologies in the future as the costs of bringing people together for a traditional meeting increase.

Accepted Answer

Focus groups typically involve a selected group of individuals who share certain characteristics relevant to the research, rather than a representative sample meant to mirror the larger population.

Question 4

Interviews:
A)take very little time.
B)can easily be scaled up to address large numbers of readers.
C)are most often conducted with a big audience.
D)provide an author with the opportunity to ask questions of,and receive responses from,audience members.
E)involve a representative sample of individuals,brought together to represent a larger group or audience.

Accepted Answer

Interviews provide authors with the opportunity to interact with their audience by asking questions and receiving responses, making choice D the best option. Choices A, B, and C are all incorrect because interviews can take a significant amount of time, are not easily scalable, and are typically conducted with smaller audiences or individuals rather than a large group. Choice E is also incorrect because it describes a focus group rather than an interview.

Question 5

Qualitative research focuses on quality in the sense of _____.
A)"what is it like?"
B)"how many customers?"
C)"what percentage?"
D)"do most people like or dislike a product feature?"
E)"how many times is a product used?"

Accepted Answer

The answer of Qualitative research focuses on quality in the...

Question 6

Identify the incorrect statement regarding user-generated feedback.
A)Getting your content to a hub position,and including authoritative references,is a great way to make your content more relevant to your readers.
B)Trying to facilitate endless discussions may be engaging and generate feedback,but may not translate into success.
C)If your content provides what readers are looking for,you may see your page views and effectiveness increase.
D)Customer reviews and similar forms of user-generated content are increasingly common across the Internet.
E)Your goal as a business writer is to meet the employer's expectations rather than the audience's expectations in a clear and concise way.

Accepted Answer

This statement is incorrect as the goal of a business writer is to meet the audience's expectations in a clear and concise way, rather than the employer's expectations. The purpose of user-generated feedback is to understand what the audience wants and needs, and use that information to improve the content to meet their expectations.

Question 7

_____ are frequently cited documents.
A)Cookies
B)Authority pages
C)Hubs
D)Hits
E)Web pages

Accepted Answer

Authority pages are frequently cited documents because they are considered to be credible and reliable sources of information.

Question 8

_____ are a count of how many times a Web page is viewed,irrespective of the number of files it contains.
A)Hits
B)Hubs
C)Page views
D)Page rankings
E)Web pages

Accepted Answer

Hits and hubs are not related to counting the number of times a page is viewed. Page rankings are determined by search engines based on various factors. Web pages refer to the pages themselves, not the count of their views. Page views, on the other hand, are a metric commonly used to measure a website's traffic.

Question 9

Which of the following is false regarding internal feedback?
A)If your writing is technically correct and polished,it is perfectly satisfactory for any kind of reading audience.
B)Correctness involves accuracy: questions concerning true,false,and somewhere in between.
C)Writing correctly includes providing current,up-to-date information.
D)Most business documents place an emphasis on the time-sensitivity of the information.
E)Information that is not current serves useful purposes,but often requires qualification on why it is relevant,with particular attention to a current context.

Accepted Answer

This statement is false because writing that is technically correct and polished may not be appropriate for all reading audiences. The level of technical language or jargon used may not be suitable for the intended audience, and the tone may not match the purpose or context of the document.

Question 10

According to the text,which of the following is a better characteristic to focus on when considering who may need to receive a letter in hard-copy form?
A)Age
B)Gender
C)Socioeconomic status
D)Religion
E)Race

Accepted Answer

The answer of According to the text,which of the following...

Question 11

_____ feedback involves a response from the receiver.
A)Tactile
B)External
C)Indirect
D)Internal
E)Explicit

Accepted Answer

The answer of _____ feedback involves a response from the...

Question 12

_____ is the number of replies in relation to the number of letters sent.
A)Time to progression
B)Completion rate
C)Participation rate
D)Survival rate
E)Response rate

Accepted Answer

Response rate is the number of replies received in relation to the number of letters sent. It indicates the effectiveness of a communication campaign or outreach effort.

Question 13

Which of the following is false regarding external feedback in a virtual environment?
A)A Web server receives a request from the user and sends the files associated with the page.
B)Every Web page contains several files including graphics,images,and text.
C)Each file request and receipt between server and browser counts as a hit,regardless of how many files each page contains.
D)Your document could have quite a few hits with just one page request and only one viewer.
E)Hits have largely been credited as a reliable measure of a document's effectiveness,popularity,and audience size.

Accepted Answer

Hits have been widely discredited as a reliable measure of a document's effectiveness, popularity, and audience size. They only measure the number of requests made to the server and do not take into account unique visitors or user behavior.

Question 14

When a browser,like Internet Explorer or Firefox,receives a file from a Web server,it is considered a _____.
A)hit
B)hub
C)boot
D)loop
E)mod

Accepted Answer

"Hit" is the term used to describe a request made by a web browser to a web server for a specific file. When the web server sends the file back to the browser, it is considered a "hit" or successful request/response. The other options - hub, boot, loop, and mod - do not accurately describe the process of a browser receiving a file from a web server.

Question 15

Which of the following about closed questions is true?
A)They require a simple yes or no to respond.
B)They give respondents complete freedom to write their thoughts.
C)They promote the expression of new and creative ideas.
D)They can lead to valuable insights for the writer.
E)They are difficult to tabulate as "votes."

Accepted Answer

Closed questions are questions that can be answered with a single-word response, typically "yes" or "no." This makes them quick and easy to answer, but also limits the amount of information the respondent can provide.

Question 16

A computer dedicated to serving the online requests for information via the Internet is called a _____.
A)Webmaster
B)Web server
C)Web crawler
D)Web browser
E)Webmin

Accepted Answer

A web server is specifically designed to handle requests for information from clients (such as web browsers) via the Internet. A webmaster is a person who manages a website, a web crawler is a program that scans the web to index content, a web browser is a software application used to access and view web pages, and Webmin is a web-based system administration tool for Unix-based systems.

Question 17

Quantitative research focuses on quantity in the sense of _____.
A)"what is involved in making a really good attempt?"
B)"how do people respond when they learn of your situation?"
C)"how does it feel?"
D)"how many customers?"
E)"what is it like?"

Accepted Answer

The answer of Quantitative research focuses on quantity in the...

Question 18

_____ are small,time-encoded files that identify specific users.
A)Viruses
B)Hubs
C)Page views
D)Cookies
E)Web pages

Accepted Answer

Cookies are small pieces of data that are sent from a website and stored on a user's device. They contain information such as user preferences, login credentials, and browsing history, and help to identify individual users. Cookies can be used for a variety of purposes, such as personalizing website content, tracking user behavior, and serving targeted advertising.

Question 19

The measurements of the estimated number of viewers is called _____.
A)time to progression
B)completion rates
C)participation rates
D)ratings
E)response rates

Accepted Answer

The measurements of the estimated number of viewers is called 'ratings'.

Question 20

_____ are documents with many links.
A)Page ranks
B)Authority pages
C)Hubs
D)Cookies
E)Web pages

Accepted Answer

Hubs are web pages that have many outbound links to authority pages on a particular topic. They are important for establishing the authority of a website and helping search engines determine the relevance and significance of the content on a given page.

Quiz 8: Feedback in the Writing Process

Internal feedback:

Which of the following about Jon Kleinberg's HITS is false?

Which of the following about focus groups is false?

Interviews:

Qualitative research focuses on quality in the sense of _____.

Identify the incorrect statement regarding user-generated feedback.

_____ are frequently cited documents.

_____ are a count of how many times a Web page is viewed,irrespective of the number of files it contains.

Which of the following is false regarding internal feedback?

According to the text,which of the following is a better characteristic to focus on when considering who may need to receive a letter in hard-copy form?

_____ feedback involves a response from the receiver.

_____ is the number of replies in relation to the number of letters sent.

Which of the following is false regarding external feedback in a virtual environment?

When a browser,like Internet Explorer or Firefox,receives a file from a Web server,it is considered a _____.

Which of the following about closed questions is true?

A computer dedicated to serving the online requests for information via the Internet is called a _____.

Quantitative research focuses on quantity in the sense of _____.

_____ are small,time-encoded files that identify specific users.

The measurements of the estimated number of viewers is called _____.

_____ are documents with many links.