Suppose you have written an article about a new product.Your company has developed an advertising campaign introducing the product to the market and has added it to their online sales menu.Once your article has been reviewed and posted,it is accessed online by a reader in another country who is currently researching products that fall within your product range.That reader sees a banner ad displayed across the header of the Web page,with the name of your company prominently displayed in the reader's native language.Ads of this nature are called _____ ads.
A)psychologically irrelevant
B)contextually relevant
C)behaviorally nonrelevant
D)channel nonrelevant
E)interference awareness

Question

Quizplus · Accepted Answer

Contextually relevant ads are displayed based on the context of the content being viewed by the user. In this case, the banner ad is displayed in relation to the article the user is reading about a new product, which falls within the product range the user is researching. The ad is also displayed in the user's native language, which increases the relevance and effectiveness of the ad.

Suppose You Have Written an Article About a New Product