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Business
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Business Communication for Success V.2.0
Quiz 14: Presentations to Persuade
Path 4
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Question 21
Multiple Choice
When the operational function of your persuasive speech is _____,you want to reinforce existing beliefs,intensify them,and bring them to the forefront.
Question 22
Multiple Choice
The principle of authority involves:
Question 23
Multiple Choice
_____ is a system of assessing the extent to which audience members respond to a persuasive message.
Question 24
True/False
In a persuasive speech,one must provide a clear definition of key terms in the introduction.
Question 25
True/False
Fallacies add to your speech in terms of substance and can actually improve your effectiveness.
Question 26
True/False
In a circular argument,the proposition is used to prove itself.
Question 27
Multiple Choice
_____ is the mutual expectation for exchange of value or service.
Question 28
Multiple Choice
Which of the following statements is true regarding motivation?
Question 29
True/False
One must always represent oneself as an "expert" when speaking to an audience.
Question 30
True/False
Coercion is the use of power to compel action.
Question 31
True/False
In the body of an elevator speech,a speaker must talk about the benefits of the idea.
Question 32
True/False
A persuasive speech has four parts-an attention statement,an introduction,a body,and a conclusion.
Question 33
Multiple Choice
_____ is defined as an act or process of presenting arguments to move,motivate,or change your audience.
Question 34
Multiple Choice
The tendency to think that a product is good because "everybody else" thinks that it is good is related to the principle of:
Question 35
Multiple Choice
A retailer uses the following messages to advertise a sale: "Limited time offer","Till stocks last",and "Hurry! This week only!" The retailer is operating on the principle of:
Question 36
Multiple Choice
If you are in customer service and go out of your way to meet the customer's need,you are appealing to the principle of _____ by increasing the likelihood of making a purchase from you because you were especially helpful.