The tendency to think that a product is good because "everybody else" thinks that it is good is related to the principle of:
A)authority.
B)consistency.
C)consensus.
D)reciprocity.
E)scarcity.

Question

Quizplus · Accepted Answer

The principle of consensus refers to the tendency to trust or follow the opinions and behaviors of others, especially when there is a perceived consensus or majority. In this case, the belief that a product must be good because "everybody else" thinks it is good is driven by a desire to conform to the opinions of others and be a part of the perceived consensus.

The Tendency to Think That a Product Is Good Because